Web design
Custom web design that looks like the brand it sells.
Your site should sell as well as you do. Most templates don't. I'm Luke. I design and build landing pages, online stores, portfolios, and full product sites from a blank page: each one custom, fast, responsive, accessible, and yours to own.
Drawn from a blank page. Built to sell.
Structure, voice, and layout designed around the brand. Not a theme.
Start hereProof, not a promise
A usable build in your hands in week one.
Not a slide deck. Not a six month discovery phase. I scope the site with you in one conversation, design from a blank page, and put a live, clickable build in front of you the first week. We iterate on the real thing from there. And if I don't deliver something that works, you don't pay.
What custom web design means
A template is a layout you pour your content into. A custom site is drawn from a blank page (your structure, your voice, your edge cases) so it stops looking like the theme it shipped on and starts looking like the work you actually do.
Wix, Squarespace, and a recoloured Shopify theme all start you inside someone else's shape. That's fine until you outgrow it. Then every change fights the template. I build the other way: design first, around your brand, with clean structure underneath that converts and is yours to own.
- Designed from a blank pageNot a theme thousands of other sites are already using.
- Fast, responsive, accessible by defaultRight on phone, tablet, and desktop. Performance and accessibility built in, not upsold.
- Content blocks your team can editUpdate text, images, and pages without touching code or calling me.
- Clean, SEO-ready structureSensible markup and fast load times that search engines and AI reward.
- Built to convert, not just to look niceEvery page has a job: turn visitors into customers.
- Yours to ownYour site, your code, your content. No platform holding it hostage.
What I build
Each one designed custom, not a single template recoloured. A few of the sites this fits cleanly:
Landing pages
A single page with one job (capture the lead, sell the product, book the call) built to convert and load fast.
E-commerce stores
Custom e-commerce website design that puts the product first, keeps checkout quick and simple, and looks like your brand, not a stock storefront.
Photo & creative portfolios
A portfolio that frames the work the way it deserves: fast galleries, clean layout, and a voice that matches what you make.
Full product & B2B sites
Multi-page sites that explain a product, build trust, and move serious buyers toward a decision. Structured to scale as you grow.
Really just need someone who's better at making what I do look good.
Who it's for
Operators who've outgrown the template and can't justify agency money. The site you've got is starting to fight you, but a five-figure rebuild from a shop full of account managers makes no sense.
It's also for brands whose site should feel like the work they do. If the thing you sell is good and the website doesn't say so, that gap costs you every day. Small business web design done right closes it: a site that looks like the brand it's selling.
How I build it
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Step 01
Map the brand & goals
We get clear together on who you're talking to, what the site needs to do, and what makes your brand actually look and sound like itself.
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Step 02
Design from a blank page
I draw the layout, voice, and structure from scratch around your brand, not a theme, so it's conversion-focused from the first pixel.
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Step 03
Usable build in week one
You get something real in your hands the first week: a live, clickable build, not a slide deck and a six-month timeline.
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Step 04
Iterate & launch
We tighten the design and copy against real feedback, wire up editable content, then ship it: clean, fast, and yours.
What a build looks like
Three shapes cover almost every build. None carry a public price. Every site is quoted once, fixed, after the free audit, so the number matches your scope instead of a rate card.
Launch
The lean opener: a focused, mobile-first site (home, services, about, contact) with lead capture, tracking, and launch SEO wired in. For businesses that need to be live and legible, fast.
Grow
Everything in Launch, plus the pages that win comparisons: service and location pages written for search intent, proof and review sections, and analytics you can actually read.
Flagship
The whole storefront, end to end: custom design on every page, full content build-out, and the integrations behind it (booking, CRM, reporting) so the site runs like part of the business.
Every shape ends the same way: a fixed quote before work starts, a usable build in your hands the first week, and you own the domain, code, and content at handoff. Start with the free audit and I’ll tell you which shape fits.
Why work with me
Every client gets a founder, not a ticket queue. The same person who designs the site builds it, ships it, and answers the phone when something needs a change. That's the whole point of a one-person studio.
- Nope.
No account manager between you and the person doing the work.
- Nope.
No retainer. Every site is priced once, scoped up front.
- Nope.
No hostage sites. You own the domain, the code, and the content. In writing.
The honest answers
Quick answers to the questions I get most. For the full list, see the web design FAQ.
What's the difference between custom web design and a template (Wix, Squarespace, a Shopify theme)?
A template is a pre-built layout you pour your content into, so it always carries the shape and constraints of the theme it came from. Custom web design starts from a blank page and is built to your brand's own voice (your structure, your interactions, your edge cases) instead of a recoloured theme thousands of other sites are using. You get a site that looks like the work you do, not like the template it shipped on, and it's yours to own.
Will my website be fast and mobile-friendly?
Yes. Fast, responsive, and accessible by default, not as an afterthought. Every site I build looks and works right on phones, tablets, and desktops, loads quickly, and follows accessibility basics so real people can actually use it. Performance and responsiveness are part of the build, not an upsell.
Can I edit the content myself after launch?
Yes. I build sites with editable content blocks so a non-technical team can update text, images, and pages without touching code or calling me for every change. We agree up front on what you need to edit, and I structure the site so that part stays in your hands.
Do you handle SEO too?
Yes. Every site ships with clean, SEO-ready structure: sensible markup, fast load times, and the technical foundations search engines and AI reward. If you want a dedicated push beyond the foundations, that's a separate SEO engagement, and the groundwork is already in place to build on.
How long does it take to design and build a site?
You get a usable build in week one. We scope the site together, I design from a blank page and put something real in your hands within days, and we iterate from there toward launch. No multi-month discovery phase before you see anything live.
What does a custom website cost?
Every site is project-priced and scoped together up front, so there are no open-ended retainers or surprise invoices. And the promise is simple: if I don't deliver something that works, you don't pay.
Let's build a site that sells.
One conversation. We'll map your brand and what the site needs to do, scope it together, and have a usable build in your hands by next week.
or email luke@crewsive.com
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