SEO
SEO that gets you found and cited.
SEO is the work of getting your business found when buyers search — and increasingly, getting cited inside AI answers like ChatGPT, Perplexity, and Google's AI Overviews. I build discovery systems that earn rankings and get your brand recommended by the engines people actually ask, not your competitors. I'm Luke, and I do the work myself.
What modern SEO includes
Search engine optimization isn't one thing anymore. To get found today — in Google and in AI search — your site has to win on three layers at once, and they reinforce each other.
Most "SEO" you can buy still treats it like 2015: a pile of keywords and a monthly report. The work that actually moves you now is technical SEO, content that answers real queries, and AEO — structuring everything so AI engines can quote you. I do all three.
- Technical SEOA site that's fast, crawlable, and indexable — so search engines and AI crawlers can actually read it.
- Content & on-pageThe pages that answer the real questions your buyers type, written to rank and to be quoted.
- AEO / AI searchSchema, clear structure, and quotable answers so ChatGPT, Perplexity, and AI Overviews cite you.
- Built to your businessYour buyers, your competitors, your queries — not a cookie-cutter package.
- Reporting you can readPlain-language measurement of what's moving and why, not a wall of vanity metrics.
Where it moves the needle
Rankings and citations don't come from one trick — they come from getting each of these right and letting them compound. The pieces I build:
Technical foundation
Speed, crawlability, indexing, and clean structure — fixing the things that quietly keep search engines and AI crawlers from reading your site.
Content that ranks
On-page pages and content that answer the real queries your buyers search, written to earn the click and hold the position.
AEO so AI cites you
Schema markup, clear structure, and quotable answers so ChatGPT, Perplexity, and Google's AI Overviews recommend you by name.
Measurement you can read
Reporting in plain language — what moved, what's next, and why — instead of a dashboard you'll never open twice.
Start with a free SEO audit
The natural first step is a free SEO audit, so we both know what's actually holding the site back before you commit to anything.
It tells us where the technical gaps are, which pages are leaking opportunity, and how visible you are inside AI answers today. From there, ongoing SEO is a clear plan instead of a guess.
Who it's for
Operators whose competitors quietly outrank them in Google — or who search their own category in ChatGPT or Perplexity and find they're invisible while a rival gets named.
If buyers are looking for what you do and finding someone else, that's the gap to close. Whether the problem is a slow, unreadable site, thin content, or zero presence in AI answers, the fix starts with knowing which one it actually is.
How I work
Audit & diagnose
We start with a free SEO audit to find what's really holding the site back — technical, content, and AI visibility — before touching anything.
Fix the foundation
Clear the technical blockers first — speed, crawlability, indexing, schema — so everything built on top of it can actually rank.
Build content + authority
Create the pages that answer real queries and structure them so both search engines and AI engines trust and cite you.
Measure & compound
Track what's moving in readable reports, double down on what works, and let the gains stack month over month.
Why work with me
Every client gets a founder, not a ticket queue. The same person who runs the audit does the technical work, writes the content, and answers the phone when something needs a change. And I stay honest about SEO — it compounds over months and no one credible guarantees #1, so I won't either.
The honest answers
Quick answers to the questions I get most — for the full list, see the SEO FAQ.
What is SEO and what's actually included?
SEO — search engine optimization — is the work of getting your business found when buyers search for what you do. In practice it's three layers: technical SEO (making the site fast, crawlable, and indexable), content and on-page (the pages that actually answer the queries your buyers type), and AEO (structuring everything so AI engines can quote you). I do all three, because today they reinforce each other.
What is AEO (AI search optimization) and why does it matter now?
AEO — answer engine optimization — is the work of getting your brand cited inside AI answers from ChatGPT, Perplexity, and Google's AI Overviews. More buyers now ask an AI instead of scrolling a list of blue links, and the AI recommends a short list of sources. AEO uses clear structure, schema markup, and quotable content so you're on that list instead of your competitor.
How long does SEO take to work?
SEO compounds over months — it isn't a switch you flip. Technical fixes can move things in weeks, but rankings and AI citations build as search engines re-crawl, trust grows, and content earns its place. How fast depends on how competitive your space is and where you're starting. I'll be honest about the timeline up front rather than promise overnight results.
Do you guarantee #1 rankings?
No — and no one credible does. Search engines decide rankings, not me, so anyone promising a guaranteed #1 spot is selling you something. What I guarantee is the work: a site that's technically sound, content that answers real queries, and structure that gets you cited by AI. If I don't deliver the work we scoped, you don't pay.
How is this different from a cheap monthly SEO package?
Cheap monthly packages run the same checklist on every client and report on vanity metrics. This is built to your business — your buyers, your competitors, your queries — by the founder who does the work, not a ticket queue overseas. It's project-priced and scoped together with no long lock-in contracts, and it includes AEO, which most packages don't touch yet.
What do SEO services cost?
Every engagement is project-priced and scoped together up front, so there are no surprise invoices and no long lock-in contracts. The natural starting point is a free SEO audit so we both know what's actually holding the site back before you commit to anything. And the promise stays simple: if I don't deliver, you don't pay.
Let's get you found.
One conversation. We'll start with a free SEO audit, find what's actually holding you back in Google and AI search, and scope a plan to get you ranked and cited — no long lock-in contract.
or email luke@crewsive.com
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