The blog
Marketing, with receipts.
Articles for local service businesses, built on measured data instead of recycled guru advice. When a piece here says who ranks where, it's because I scanned it, point by point, and the scan date is on the page. Written by the founder who does the work.
- The Portland HVAC market has an Ohio problem A Columbus, Ohio contractor holds a top-3 Google spot at 79 of 81 measured points across the Portland metro for "heat pump installation." Why that happens, the two-word phrasing that flips it, and the content layer national players can't defend.
- What it actually takes to do a free SEO audit The full anatomy of the audit I run before anyone pays me: what gets checked, how findings get verified against raw HTML, and why most audit PDFs are sales letters wearing a lab coat.
More on the way. Each article ships when the data behind it is verified, not on a content calendar.
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